Join: Jun 11, 2006
Name: AdAge
Location: US
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Videos (188)
Changing the Look of Chevy Volt
- Length: 3:1
- Rating Average: n/a
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- Author: AdAge
Tags: advertising auto automotive car cars Chevrolet Chevy eco electric environmental Frank gases General global GM greenhouse hybrid marketing Motors pr promotion public relations Volt warming Weber
NEW YORK (YouTube.com/AdAge) -- As General Motors carooms toward either bailout or bankruptcy, it continues working frantically on the product it views as the key to its ultimate resurrection: The Chevy Volt electric car. But the heavily promoted Volt is changing. The futuristic body styling of...
Scion's Marketing Story: As You've Never Heard it Before
- Length: 2:59
- Rating Average: 5.00 from 1 people
- View Count: 74
- Author: AdAge
Tags: advertising auto automotive cars CTAM customization engagement Jeffrey launch marketing non-traditional Rayport sales Scion Toyota tuners
NEW Y0RK (YouTube.com/AdAge) -- Prior to the current economic crisis and Toyota's shift in product strategy, the SCION was one of auto industry's most extraordinary marketing success stories. And we haven't heard anyone summarize that tale better than Jeffrey Rayport did at the recent CTAM...
Body Scan Stunt Promotes Thermal Underwear
- Length: 2:57
- Rating Average: n/a
- View Count: 141' favoriteCount='2
- Author: AdAge
Tags: advertising clothing fashion garments marketing pr public relations Square thermal Times underwear Uniqlo
NEW YORK (YouTube.com/AdAge) -- Who were those hotties dressed in gold lame jumpsuits and wielding hand-held body scanners in Times Square yesterday? They were part of a PR stunt that was as hopelessly tacky as it was successful. Crowds of people streamed in throughout day to watch each other...
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